E-Commerce Β· Case Study

99% First-Touch Resolution for a High-Volume Support Operation

We were brought in after a chatbot rollout failed and left thousands of customers waiting. We built something that actually worked.

99%

First-touch resolution rate

The Brief

A Previous Chatbot Had Made Things Worse.

We were brought in to fix a support operation that was breaking under scale. An international e-commerce retailer was seeing thousands of support tickets daily, with customers waiting up to 48 hours for responses during peak seasons. A previous chatbot rollout had already been attempted and abandoned. Customers hated the rigid menu trees, escalation rates climbed, and CSAT scores took a hit.

The business needed something that could actually understand what a customer was asking, take action in their backend systems, and respond in a way that felt natural. Not a bot. A proper support system.

What We Built

An Agentic Support System With Real Backend Access.

We built a purpose-designed Agentic Support Desk integrated directly into their Shopify backend, their third-party logistics API, and Zendesk. The agent was not a chatbot answering questions with links. It was a system that could read intent, query live data, and execute actions.

We set strict containment rules from the start. The agent was authorized to issue refunds up to a defined threshold, update shipping addresses on unfulfilled orders, and pull live tracking data. It was architecturally blocked from touching payment data, altering product catalogs, or processing larger financial transactions.

To match the brand voice, we trained the agent on three years of high-rated human support interactions. When someone emailed to change a shipping address on a recent order, the agent verified the order was still unfulfilled, made the change directly in Shopify, and confirmed it back to the customer within seconds. No policy links. No please hold. Just the answer.

For anything outside its authorization scope, it summarized the full interaction and escalated to a human with full context already prepared.

The Result

99% Resolution Without Human Intervention. CSAT at an All-Time High.

The Agentic Support Desk handled 99% of all Level 1 and Level 2 inquiries without requiring any human involvement. Customer satisfaction scores went up, not down. Customers responded better to immediate and accurate resolution than to waiting hours for a human reply.

The retailer eliminated their seasonal support hiring cycle entirely. What had been a growing, unpredictable cost center became a fixed, scalable operational line with no ceiling.

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